Your Top Questions Answered for New Solopreneurs
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Starting a side hustle while juggling a 9-to-5 job is no easy feat. Yet, with the right strategies in place, email marketing can become your secret weapon for success.
Let's tackle some of the most pressing questions busy professionals like yourself have about using email marketing to sell products and grow your side hustle.

1. Finding Time: “How do I find the time to manage email marketing alongside my full-time job?” Finding time for email marketing amidst a busy schedule is a common concern.
Start by setting aside dedicated blocks of time each week for tasks like content creation, list management, and campaign monitoring. While many recommendations may suggest getting up an hour earlier to work on your side hustle, you want to consider your personal energy level. Are you more likely to do your best work in the morning or the evenings after work?
Consider leveraging automation tools like Vista Social, Canva, or Buffer to streamline processes and maximize efficiency. You can also take advantage of native scheduling tools inside platforms like Facebook, X (formerly known as Twitter), or Pinterest.
See how to start scheduling your Pinterest pins for free.
2. Budget-Friendly Tools: “What are the essential tools and resources I need to get started with email marketing on a limited budget?”
Fortunately, there are many budget-friendly email marketing platforms available, such as Mailchimp, Aweber, and ConvertKit. These platforms offer features like customizable templates, list segmentation, and analytics, allowing you to launch effective campaigns without breaking the bank.
Start and grow your email list up to 10,000 subscribers for free with ConvertKit.
Alternatively, some e-commerce platforms like GumRoad or PayHip have built-in email marketing capabilities that do not require separate email service providers.
3. List Growth Strategies: “How can I grow my email list quickly and organically?”
Offering valuable incentives, such as exclusive discounts, freebies, or informative content, can entice visitors to subscribe to your email list. Additionally, leverage your existing networks and social media platforms to promote your email sign-up form and encourage referrals from satisfied customers. Joining bundles is another way to grow your email list.
Grab this free email growth strategy with bundles tracker.
4. Crafting Compelling Content: “How can I create engaging email content that resonates with my audience and drives sales?”
Focus on providing value to your subscribers by delivering relevant and helpful content. Tailor your emails to address their pain points, offer solutions, and showcase your products in a way that highlights their benefits and value. Experiment with different content formats, such as newsletters, product updates, and customer stories, to keep your audience engaged.
Here's a handy resource that can help you craft emails to send to your audience.
5. Legal Compliance: “What legal considerations and regulations do I need to be aware of when sending marketing emails?”
Ensure compliance with email marketing regulations, such as GDPR and CAN-SPAM, by obtaining explicit consent from subscribers before sending them marketing emails. Include a clear unsubscribe option in every email and honor opt-out requests promptly. Familiarize yourself with the requirements for disclosing your business information and maintaining accurate subscriber records.
6. Measuring Success: “How do I measure the success of my email marketing campaigns and optimize them for better results?”
Track key metrics like open rates, click-through rates, and conversion rates to gauge the effectiveness of your email campaigns using a spreadsheet. Use A/B testing to experiment with different subject lines, content formats, and calls to action, and refine your strategies based on performance data. Continuously monitor and analyze your results to identify areas for improvement and maximize your ROI.
Final Thoughts
Navigating the world of email marketing as a busy professional juggling a side hustle and a full-time job may seem daunting at first. However, by addressing common questions and concerns head-on, you can set yourself up for success and unlock the full potential of email marketing to grow your business. With dedication, strategic planning, and a willingness to learn, you can leverage email marketing as a powerful tool to fuel your entrepreneurial journey and achieve your goals.